TikTok Business Marketing: How to Promote your Business on TikTok
Many people may believe that TikTok is only a video-sharing software for Generation Z with voice-overs. However, the platform is now increasingly being used by organizations who are marketing their businesses on TikTok.
And there’s good reason to incorporate TikTok as part of your overall digital marketing strategy – the application contains absolutely everything. And with such a large audience, there is little doubt that entrepreneurs can use the platform to launch and expand their enterprises.
If you also want to capitalize on TikTok’s booming popularity, nd understand the potential of TikTok business marketing, continue reading as we cover all you need to know about this platform.
On this page:
How TikTok works
TikTok markets itself as the destination for short mobile videos. TikTok is the third largest social network in the world, with over a billion active users spending an average of 32 minutes per session, offering enormous revenue prospects.
Imagine Instagram for videos or YouTube’s short-form format, but with many fascinating additional features. Videos on TikTok can range in length from five to sixty seconds. You can apply attractive filters and unique effects with ease. You may access a vast music collection on TikTok to add tunes to your videos.
The algorithm of TikTok employs artificial intelligence to select videos for viewers to watch based on their previous viewings. The algorithm makes it simple for people to discover fresh material, facilitating the creation of viral phenomena.
Benefits of TikTok Business Marketing
If you smartly use TikTok, it can be perfect for your business. It allows you to make different, engaging content that seems natural to your customers.
- Audience reach: TikTok is one of the most popular social media sites. It’s right up there with Facebook, YouTube, and Instagram, which are all big players. It has 1 billion active users every month from 141 different countries. If more people use the app, there are more chances that they will see one of your ads. This makes it a great way for businesses to market themselves if they want to reach many people.
- Increased opportunity for UGC: Millennials care more about being authentic than anything else. The best way to build trust with your audience is to share content made by other people. And TikTok has the advantage of being the new kid on the block because it has the most user-created content (UGC).
TikTok generates material naturally as part of its design and encourages user-generated content wherever feasible through its “TikTok Challenges.”
- Consumer engagement: Users don’t just download the app; they also interact with the content on TikTok, which leads to high engagement levels. On average, a TikTok user will spend 858 minutes per month on the app. With this and TikTok’s unique delivery algorithms, you can see much engagement with your brand.
- Increases Conversion Rate: People are attracted to TikTok due to the creative and exciting content that they can relate to. TikTok is a powerful marketing platform for small and medium businesses that can help them reach a wider audience, increasing the number of people who buy from them.
Types of Advertisements on TikTok
TikTok can have many different kinds of ads. Each one serves a different purpose and, depending on the type of campaign you’re running, will have a different effect.
TopView Ads are presented at the top of a user’s TikTok feed when they launch the app and can last up to sixty seconds.
Since this is the largest ad format that TikTok offers, it is a crucial marketing tool that may attract customers’ attention and enhance brand recognition.
In-Feed advertisements are those that display on the “For You” page. It’s similar to the home screen where you arrive when you first launch the app. The “For You” page displays material that TikTok’s computer predicts you would find engaging based on your surfing history (your likes, shares, and views.)
In-feed advertisements include picture advertising, video ads, and spark ads. Five to fifteen seconds in length, in-feed advertisements can appear in user feeds for only one day. As mentioned previously, you may add CTAs to your in-feed advertising to increase the conversion rate of your video ads.
Brand Takeover Ads
Brand takeovers allow one brand to take control of an app for 24 hours. You may design three- to five-second-long picture or video advertisements at the top of the app, similar to TopView Ads; however, they cannot be skipped.
You may also include links to internal and external landing pages in your advertising. To evaluate the success of a brand takeover, consider impressions and click-through rate (CTR).
Users will be able to customize their films with branded effects that you may develop, such as games, stickers, filters, and special effects.
This requires little work on your part to market your business and offer interactive experiences, which are an excellent way to get viral traction.
According to TikTok, 90% of sponsored hashtag challenges generate a minimum 2.5X return on ad investment (ROAS).
With hashtag challenges, you may create unique TikTok challenges and ask the user community to develop and submit content in response.
This ad option provides brands exclusive access to the hashtag for up to six days.
Marketing on TikTok: Tips for Businesses
TikTok is a fantastic social media marketing tool that almost any business may readily implement. Follow these recommendations when utilizing TikTok for your business to increase engagement.
Identify Trends amongst your Target Audience
This method applies to various social media platforms but is particularly effective for TikTok. Entertainment, dancing, pranks, DIY, travel, and education are among the most popular categories on the network.
Conduct research to determine which kind of material your target audience engages with the most, and use this information to inform the types of TikToks you create.
Use a less commercial, easy-going approach
TikTok often discourages polished, high-quality content, in contrast to Instagram. Consequently, it has become a site where users feel safe expressing themselves informally.
TikTok is attractive because it is an accessible creative place.
This indicates that it thrives on a hint of eccentricity and avoids excessively commercial works.
Use engagement as your guide and investigate the enjoyable aspects of your business. Ensure that you thoroughly understand your company’s culture, values, and identity so that the content you produce is authentic and loyal to your brand and avoids standard corporate restrictions.
Avoid being excessively formal and rigid. TikTok is a hotbed of innovative, entertaining, and sometimes bizarre ideas, so attempt to lighten your brand’s tone and become a part of the humorous community.
Participate in TikTok challenges
Participating in TikTok challenges is a simple method of increasing engagement and visibility. Create a branded version of a trendy song or activity and submit it to your TikTok account after determining which ones are popular.
Not only may this boost your visibility, but it can also make you appear more approachable and genuine.
Younger generations like supporting companies with which they identify. Participating in challenges may help you connect with your audience genuinely, mainly if your target market consists of adolescents or young adults.
Remember, when posting a challenge video, add the appropriate hashtags to maximize your chances of being featured on people’s ForYou sites.
Post about your location
Especially for tiny local firms, location may be a significant factor in brand awareness. Discuss your location in your films, and include it in the title and hashtag. This will assist locals in locating your company.
It might also be beneficial to make films specific to your area. This will make your product or service more relevant to the local community.
TikTok Business Marketing: Frequently Asked Questions
Is TikTok suitable for Small & Medium Businesses (SMBs)?
TikTok is an effective marketing channel for SMBs, especially those aiming their products or services toward a younger demographic.
It is simpler to generate viral material on TikTok, provided that you are consistent and can come up with new ideas.
How many TikToks should I post a day?
Quality will almost always take precedence over quantity. You can establish a respectable following even if you only post once a day, provided that the content you provide is interesting enough for people to want to watch it.
In addition, TikTok suggests publishing new material anywhere from one to four times every day as part of its official recommendations.
Should I have a Business Account on TikTok?
Yes, business accounts are preferable, especially if you intend to establish a name for your company or product.
In addition to expanding the scope of your marketing efforts, they may also provide you with access to various other functions and services. These may include analytics, sponsored advertisements, and view counts for your videos.
How much does advertising cost on TikTok?
While the average cost of advertising on the platform is $10 per CPM (cost per 1000 views), the minimum amount that must be spent on sponsored advertisements on TikTok is $500.
Although this could give the impression of being pricey, it is, in fact, far more cost-effective than launching marketing campaigns on Facebook.