Digital Marketing Strategy Basics: Creating a Comprehensive Digital Marketing Strategy
Creating a Digital Marketing Strategy: Technology has impacted the lives of everyone. This has rendered billboards and newspaper ads outdated for brand promotion and recognition.
E-commerce is a powerful sales channel and growth opportunity for businesses – forcing B2C and B2B companies to rethink their Digital Marketing strategies. Regardless of your sector or company size, it is one of the most effective ways to expand your organization. You need the most effective digital marketing methods to grow your business and revenue. However, which tactics are optimal for your business and remain relevant to consumers today?
This blog post will focus on developing a digital marketing plan. It will incorporate all aspects of digital marketing and assist you in achieving specified objectives.
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What is a Digital Marketing Strategy?
A digital or internet marketing strategy is a plan of action that specifies how to use one or more online marketing platforms to reach your target audience. It includes a list of steps and digital marketing objectives.
A digital strategy is vital because it will help you coordinate the many internet marketing techniques so that they all contribute to reaching your business objectives.
It is vital to develop a digital marketing plan. Without a marketing strategy, your company has a road map to accomplishing its goals, objectives, and essential results. You have identified your business goals but are unsure how these can be achieved. This frequently results in initiating a digital marketing campaign that yields no results.
Creating a digital marketing strategy is vital before you invest in digital marketing.
Benefits of employing a Digital Marketing Strategy
Having a structured and systematic digital marketing strategy will help you realize your business aims and objectives, such as:
1. Increasing website traffic
One of the primary objectives of all digital marketing strategies is to boost visitors to a company’s website.
When users visit a website, they do there for a specific purpose. Whether they’re looking for information about your products, trying to find a way to contact your staff, or reading a recent post on your blog.
The more visitors you bring to your company’s website through content marketing, SEO, or email marketing, the higher your chances of informing potential clients about the products and services you provide. Resulting in more prospects, conversions, and revenue.
2. Driving storefront traffic
If your business has a physical storefront, attracting people to your site is undoubtedly one of your primary objectives. Online marketing methods, such as local SEO, can assist you in achieving this objective and attracting additional foot traffic; strategies not included on this list, such as geofencing advertising, may also be effective.
Although you may believe that digital marketing is inappropriate for a local brick-and-mortar store, it is an effective method for promoting and expanding your business. Users rely on search to discover nearby companies, which is why 80 percent of local searches result in a conversion.
3. Boosting brand awareness
Digital marketing places your business in front of more potential customers through search engine results, email inboxes, or social media platforms. Consequently, more individuals get familiar with your brand.
They will become familiar with your brand, products, and what distinguishes you from competitors. Boosting brand awareness means potential customers are more likely to remember your brand and make a purchase when they require your products or service.
4. Raising revenue and conversions
Revenue growth is the primary and most vital objective of any marketing strategy. The ultimate goal is to enhance your company’s sales by increasing your target audience’s traffic to your website and store.
Creating a Digital Marketing Strategy for your Business
Digital marketing is one of the most effective means of acquiring new customers and achieving corporate objectives. In addition, it offers several tactics, including video, email, and social, to fulfill your specific goals. Digital marketing is the technique to improve sales, revenue, awareness, and customer loyalty.
However, the effectiveness of your digital marketing tactics depends on their creation and implementation.
It is vital to have a digital marketing plan. Without one, your company has a road map for accomplishing its objectives and critical results.
1. What do you want to achieve?
It is crucial to think about what you want to achieve by using a digital marketing campaign. Are you aiming to build brand awareness among potential customers for your company? Are you looking to increase leads? Are you looking to increase your sales or subscribe to email lists? You can accomplish whatever you want with a digital marketing campaign.
The process of choosing marketing options is similar to comparing a product at a mall with its closest competitor. If you don’t know anything about the competitors of a product, you will settle for the first product you see.
You’re much more likely to find the best product for you if you know all of its competitors. Your goal is equally important, so you must use a particular digital marketing strategy to achieve your goal.
2. The Digital Sales Funnel is important
Before you can formulate your digital marketing strategy, the digital sales funnel is an essential part. It consists of several steps buyers go through to purchase and become loyal customers:
- Discovery: This is where people first hear about your brand and product.
- Research/Consideration: In this step, your brand has established brand recognition, and potential buyers/users look for it in different mediums. They might also begin to search for your competitors.
- Purchase: This step converts potential buyers into actual buyers and users of your product.
- Loyalty: This stage is where buyers make repeat purchases and become loyal, long-term customers of your product. They might become advocates for your brand. Your ad campaigns will be different for those still in the discovery phase than those who have become loyal buyers/users of your product. This should be considered when crafting your ad or digital marketing campaign.
3. Create a Buyer Persona
Next, to help create your digital marketing strategy, you must develop buyer personas. Understanding who your audience is and what they need from you, as well as the platforms where you can find them, will help you create a solid strategy.
Do not create buyer personas based solely on intuition. Instead, do extensive research on your audience. You can also use the Google Analytics and Facebook Audience Insights tools to gain more information about your potential buyers.
4. Locate Users in All Funnel Stages
You have a good understanding of your audience. You need to find your audience and connect with them via the internet. You can connect again with them, referring to your analytics and cross-verifying them with your buyer personas.
5. To Reach Your Goals, Use Specific Protocols
Once you get to this stage, your marketing mix is perfected, and you can expect the audience’s reaction. It’s time to create tactics to help you achieve your goal. These strategies could include:
Create lead magnets and lead-generating widgets at the sides of your blog posts, with CTA (call to action) at the end. Sharing influencers’ content on social media can help increase brand visibility and recognition.
Customer reviews and testimony can significantly improve Google’s SEO scores. This could be a great digital marketing strategy.
Digital marketing is becoming more efficient with personalized messages. This triggers the buyer’s buying instinct and initiates a call to action.
They send a personalized message to each customer to encourage purchases. With automation, you can send personalized emails to your customers or inform them about new products and company news.
Next Steps: Create a Roadmap for Execution
Although it might seem tempting to grab every digital marketing platform and use them for marketing your company, you should exercise caution.
Instead, organize and prioritize initiatives in a road map that leads from strategy to implementation, even if it is phased and paced across six, twelve, or twenty-four months. Don’t be too slow or cautious, and don’t wait for annual planning cycles.
Instead, be agile and prepared with alternate scenarios in mind. The digital transformation of an organization may take time, but marketing should be the most fluid and responsive to opportunities.