Ahrefs Expands Portfolio with Acquisition of Detailed.com and Popular SEO Extension

Ahrefs, a leading SEO software company, has acquired Detailed.com and its widely-used SEO browser extension, bringing both the analytical platform and its creator Glen Allsopp under their umbrella. The deal, announced in September 2025, maintains free access to all current extension features for its substantial user base of over 450,000 weekly users. For businesses looking to implement effective strategies to increase website traffic, this acquisition represents a significant development in the SEO landscape.

Strategic Integration and User Impact

The acquisition encompasses Detailed.com's complete digital assets, including its renowned browser extension and several smaller domains. Detailed.com, launched in 2020, has built a strong reputation for delivering in-depth SEO research and practical insights, attracting nearly one million unique visitors in the past year. According to Search Engine Journal, the integration of specialized SEO tools continues to shape the industry's evolution.

To maximize their digital presence, organizations can now leverage essential Google tools for business growth alongside Detailed.com's capabilities.

"At a time when so much is happening in SEO and digital marketing as a whole, I want to be at the forefront of the work that helps companies reach more of their target audience," said Glen Allsopp, who joins Ahrefs full-time as part of the acquisition agreement.

Extension Features and Future Plans

The Detailed SEO Extension has become an essential tool for SEO professionals, offering streamlined capabilities for:

• Quick page-level SEO audits
• Title and meta tag analysis
• Heading structure evaluation
• Robots directive checking
• Schema markup inspection
• Nofollow link highlighting
• Hreflang inspection
• Status code monitoring
• People Also Ask result extraction
• Googlebot user agent simulation

Understanding the distinction between website design and development practices becomes crucial when implementing these tools effectively.

Enhanced Integration Benefits

Current users will experience no disruption in service, as the extension maintains its original branding under "Detailed, an Ahrefs brand." While the company hasn't disclosed financial terms, they've confirmed that all existing functionality will remain free, with any future premium features being additive rather than restrictive.

Future Development Roadmap

The integration with Ahrefs presents opportunities for enhanced features and faster development cycles. Users can expect significant improvements in:

• Advanced reporting capabilities
• Expanded competitive analysis tools
• Improved data visualization
• Enhanced integration with Ahrefs' core platform
• Real-time SEO monitoring capabilities

The acquisition signals Ahrefs' commitment to expanding its SEO toolset while maintaining valuable free resources for the digital marketing community. As the integration progresses, users can expect continued support and potential enhancements to their favorite SEO tools.