TikTok Expands European Presence While Streamlining Moderation Through AI

TikTok's European user base has grown by 25% since September 2023, reaching 170 million users, while the platform successfully reduces human moderation staff through enhanced AI capabilities, according to its latest EU content enforcement report. For businesses looking to expand their reach, implementing effective TikTok marketing strategies has become increasingly crucial.

The social media giant's fifth DSA transparency report reveals significant growth across most EU markets, demonstrating TikTok's ability to adapt to regional challenges while maintaining effective content moderation practices. With growing concerns about online safety, platforms must maintain robust social media security measures to protect user data.

Growth and Market Penetration

TikTok's European expansion continues to show strong momentum, with notable exceptions in certain markets. While most EU countries experienced substantial user growth, some Nordic nations and the Netherlands showed more modest increases:

• Sweden: +12% growth
• Denmark: +15% growth
• The Netherlands: +17% growth
• Estonia: Minimal growth reported

The platform's global presence now includes:

• 170 million users in Europe
• 170 million users in the U.S.
• 30 million users in the UK
• 100+ million users each in Brazil and Indonesia
• 700 million users on Douyin (Chinese version)

Enhanced Moderation Through Technology

Despite reducing human moderation staff by 26% since September 2023, TikTok has significantly improved its content monitoring capabilities. Organizations implementing social media policies can learn from TikTok's approach to monitoring online activity effectively. The platform's automated detection systems have shown remarkable advancement:

• Mental and behavioral health violation detection increased from 49% to 90%
• Youth safety violation detection improved from 38% to 77%
• Removed 24.5 million content pieces for Community Guidelines violations
• Ad removals increased from 1.5 million to 2.5 million

E-commerce Safety and Future Implications

TikTok's enhanced focus on e-commerce safety is evident through doubled enforcement efforts in several areas:

• IP infringement removals increased by over 100%
• Adult content ad removals doubled
• Political content ad removals doubled

These improvements support TikTok's broader push into European e-commerce, creating a more secure environment for businesses and users alike. For more information about TikTok's safety measures, visit TikTok's Safety Center.