TikTok Enhances Music Discovery Through New SoundCloud Partnership

TikTok has integrated SoundCloud into its "Add to Music" feature, expanding music discovery options for its users and creating new opportunities for emerging artists to reach broader audiences. The integration, launched May 21, 2025, allows TikTok users to save tracks directly to their SoundCloud playlists. For businesses looking to leverage this new feature, understanding TikTok's marketing capabilities for business growth is essential.

This strategic partnership connects TikTok's massive influence in music promotion with SoundCloud's vast library of over 400 million tracks from more than 40 million artists, many of whom are independent creators seeking broader exposure.

The Impact on Music Discovery and Artist Growth

TikTok has become a powerhouse in music promotion, with 84% of Billboard 200 songs in 2024 first gaining popularity through the platform. U.S. TikTok users are 74% more likely to discover and share music through the app, making it a crucial platform for artist discovery.

"Starting today, a new integration will begin rolling out to all TikTok users, making it easier than ever to save the music they discover on TikTok directly to their Liked Tracks playlist on SoundCloud," TikTok announced in their statement. Creators interested in maximizing their reach should explore effective content sharing strategies on TikTok.

Expanding the Musical Ecosystem

The integration coincides with SoundCloud's launch of its "Move to Music" feature, which allows users to transfer their existing music libraries from other platforms. This dual advancement creates several benefits:

• Enhanced music discovery for TikTok users
• Increased exposure for independent artists
• Seamless playlist integration between platforms
• Access to unique content not available on major streaming services

While Spotify and Apple Music dominate the streaming landscape, SoundCloud's distinctive advantage lies in its open platform model, allowing any artist to upload their music directly.

What This Means for Users and Artists

This integration provides three key advantages for users:

1. Direct access to emerging artists and unique content not found on traditional streaming platforms
2. Simplified music library management through SoundCloud's new transfer feature
3. Enhanced ability to support independent artists discovered through TikTok

For the music industry, this partnership represents another step in TikTok's growing influence over music promotion and discovery. Record labels have already begun adapting their strategies, including changing song titles to better align with TikTok trends. Businesses looking to capitalize on this trend should consider implementing TikTok advertising strategies for maximum reach.

The collaboration strengthens both platforms' positions in the digital music ecosystem while providing new opportunities for artist discovery and fan engagement. Users can learn more about the integration through TikTok's official music discovery page.

The collaboration strengthens both platforms' positions in the digital music ecosystem while providing new opportunities for artist discovery and fan engagement. Users can learn more about the integration through TikTok's official announcement page.