TikTok and INTA Partner: Educating Consumers to Combat Counterfeit Products
TikTok Partners with INTA to Combat Counterfeit Products Through Education Campaign
TikTok has joined forces with the International Trademark Association's (INTA) "Unreal" campaign to educate young consumers about counterfeit goods and protect shoppers on its rapidly expanding TikTok e-commerce and business marketing platform.
The year-long partnership, launched in May 2025, aims to empower users with knowledge about authentic products while highlighting the risks associated with purchasing counterfeits. This strategic initiative aligns with TikTok's intensified efforts to establish itself as a trusted shopping destination.
Consumer Protection Through Strategic Education
The collaboration leverages TikTok's massive reach to deliver educational content through engaging videos and articles. The campaign specifically targets younger consumers, teaching them about essential intellectual property rights and privacy considerations while helping them make informed purchasing decisions.
"Through a series of engaging TikTok videos and articles released throughout the year, the campaign will shed light on the wide-ranging risks of counterfeit products," TikTok stated in its announcement.
Enhanced Enforcement and Platform Security Measures
TikTok has demonstrated its commitment to fighting counterfeits through active enforcement. Between July and December 2024, the platform removed over 450,000 products for intellectual property violations. This aggressive stance on counterfeits supports TikTok's broader push into e-commerce, particularly its live-stream shopping features.
The partnership with INTA extends across 181 countries, providing comprehensive resources and tools for raising awareness about trademark protection and secure online transactions. This global reach aligns with TikTok's international expansion of its shopping features, though Western markets have shown less enthusiasm than their Asian counterparts.
Consumer Impact and Educational Resources
The initiative represents a significant step in protecting consumers while supporting TikTok's e-commerce ambitions. As online shopping continues to grow, understanding how to identify genuine products becomes increasingly important for digital consumers.
For more information about combating counterfeit products online, visit the INTA's Unreal Campaign website.
This enhanced partnership demonstrates TikTok's dedication to creating a safer shopping environment while educating the next generation of digital consumers about the importance of authentic products.
