Google Phases Out Seven Structured Data Features in Search Results Overhaul

Google announced a significant streamlining of its search results by retiring seven structured data features, marking a strategic shift toward simplifying user experience. The change, scheduled to roll out in the coming weeks, will modify search result appearances while maintaining current page rankings. This update aligns with modern SEO practices replacing outdated techniques.

Strategic Simplification of Search Experience

Google's decision stems from comprehensive analysis showing low usage patterns for specific structured data types. The tech giant aims to create a more streamlined search experience by removing features that "are no longer providing significant additional value for users," according to the official announcement from Google Search Central.

The seven retiring features include:

• Book Actions – purchase and preview buttons for publications
• Course Info – educational course details and instructor information
• Claim Review – fact-checking verification displays
• Estimated Salary – job-related salary range information
• Learning Video – educational video content structure
• Special Announcement – important notification displays
• Vehicle Listing – automotive listing enhancements

Impact on Website Owners and Users

The modification primarily affects visual presentation rather than search performance. Websites currently using these structured data types will see their content displayed in a simpler format, losing the enhanced visual elements previously provided by these markups. For those seeking to maintain strong visibility, focusing on proven strategies to increase website traffic remains essential.

Implementation Guidelines

"This update won't affect how pages are ranked," Google emphasized, reassuring website owners about their search visibility. The company also clarified that using these structured data types outside of Google Search remains unaffected, allowing websites to maintain existing implementations for other purposes.

Future Optimization Strategies

Website owners should consider implementing effective Google tools for business growth while adapting to these changes. Key optimization areas include:

• Focusing on high-impact structured data types still supported by Google
• Enhancing content quality and relevance
• Monitoring search performance metrics
• Adapting SEO strategies to align with Google's evolving standards

The streamlining initiative reflects Google's ongoing efforts to optimize search result presentations while maintaining focus on user value. As search technology evolves, this change suggests a trend toward simpler, more focused search result displays that prioritize widely-used features over specialized implementations.