French Tech Group Positive Acquires Surfer SEO in Strategic AI Push

The French technology group Positive has acquired Surfer SEO, a prominent content optimization platform, in a strategic move to create a comprehensive brand visibility solution. The acquisition, announced in October 2025, combines Positive's marketing and CRM capabilities with Surfer's AI-powered SEO tools. For businesses looking to implement effective strategies to increase website traffic, this merger represents significant opportunities.

Strategic Integration for AI-Driven Marketing

The acquisition represents a significant step in Positive's European AI strategy, emphasizing job creation and data protection. The company has demonstrated remarkable growth, with revenue increasing from €50 million to an projected €70 million in 2025.

Surfer SEO, founded in 2017, has built a strong reputation for its language model-based SEO tools that help marketers improve visibility across both traditional search engines and AI assistants. Companies seeking to leverage powerful Google tools for business growth will find enhanced capabilities through this merger. This capability has become increasingly valuable as AI-powered search transforms how consumers discover products and services.

Impact on Digital Marketing Landscape

The merger creates a powerful combination of technologies and expertise:

• Positive brings extensive experience in marketing automation, CRM, and data management through its divisions User and Signitic
• Surfer contributes advanced AI content optimization capabilities and strong North American market presence
• The combined entity will serve approximately 400 employees with servers based in France and Germany

Organizations looking to partner with experienced SEO professionals will benefit from the enhanced capabilities of this merged entity. According to recent research from Gartner, AI-powered marketing tools are becoming increasingly crucial for business success.

Lucjan Suski, Surfer's CEO and co-founder, emphasized the strategic fit: "SEO is evolving fast, and it matters more than ever before. We help marketers win the AI SEO era. Positive helps them grow across every other part of their digital strategy."

Business Applications and Future Outlook

The integration of Positive and Surfer SEO technologies will enable:

1. Enhanced integration between SEO, CRM, and marketing automation tools
2. Expanded AI-based content optimization capabilities
3. Improved brand visibility across AI assistants and traditional search channels

The acquisition signals a broader industry trend toward consolidated marketing technology solutions that address both traditional SEO and emerging AI-powered search channels. For businesses investing in digital marketing, this merger represents an opportunity to access more comprehensive tools for managing online presence across multiple channels.

This strategic move positions both companies to better serve marketers navigating the evolving landscape of AI-driven search and content optimization, while maintaining strong data protection standards aligned with European values.