WhatsApp Enhances Video Calls with AI-Generated Backgrounds

Meta's popular messaging platform WhatsApp has launched AI-generated backgrounds for video calls, marking a significant expansion of its creative communication tools. The feature, announced September 2, 2025, allows users to customize their video conferencing experience with professional backgrounds, AI-generated scenes, and preset filters.

The new capability represents Meta's continued push to integrate artificial intelligence across its family of apps, aiming to maintain its competitive edge in the evolving social media landscape. According to TechCrunch's latest coverage of WhatsApp developments, this development positions WhatsApp as a comprehensive platform for both personal and professional communications.

Expanding Creative Options for Users

The update introduces several key features:

• AI-generated custom backgrounds that users can imagine and create
• Preset filters featuring scenes like beaches and forests
• Enhanced video call customization options

These additions build upon WhatsApp's February update that brought new chat themes, including colorful backgrounds and alternative chat bubbles. The platform now offers comparable AI features to other Meta applications, creating a more unified experience across the company's products.

Professional Impact and Business Applications

The timing of this release aligns with WhatsApp's broader strategy to become a more valuable tool for professional connections. Business users can now implement professional video conferencing best practices with customized backgrounds, potentially enhancing their virtual presence.

"With Meta looking to make WhatsApp a more valuable tool for professional connection, it'll give users another consideration," notes Andrew Hutchinson, Content and Social Media Manager at Social Media Today.

Digital Authentication Considerations

While the new features offer enhanced creative possibilities, they raise questions about authentic digital interaction. The integration of AI technologies in business communications continues to challenge the balance between engagement and authenticity in social media communications.

The feature is currently rolling out to WhatsApp users globally, marking another step in Meta's aggressive AI deployment strategy across its platforms. Users can access these new options through the video call interface in their latest version of WhatsApp.