Pinterest Expands Feed Content with LTK Influencer Partnership

Pinterest is launching a new initiative to automatically integrate high-performing content from LTK (formerly LikeToKnow.it) influencers into its platform feeds, marking a significant shift in its e-commerce influencer marketing strategy and monetization.

The partnership, announced June 12, 2025, aims to expose Pinterest's massive user base to curated shopping content from LTK's influential creators while helping combat the platform's ongoing challenge with AI-generated content proliferation.

Strategic Integration and Creator Opportunities

The pilot program will automatically cross-post successful LTK image posts to Pinterest, complete with creator profile links and tagged product information. This integration requires no opt-in from creators, though posts must meet "high-quality, styled" image standards to qualify for cross-posting.

LTK's significant market presence, particularly among Gen Z women (nearly 40% of whom use the platform in the US), makes this partnership particularly valuable for Pinterest's shopping-focused audience and traffic generation strategy. The integration could substantially increase earning potential for creators through expanded affiliate marketing opportunities.

Platform Enhancement and Quality Control

This partnership arrives as Pinterest works to address concerns about AI-generated content flooding its feeds. In April, the platform introduced new AI content detection and labeling tools, along with user controls to limit exposure to AI-generated posts.

The LTK integration represents a strategic move to enhance authentic user-generated content and shopping experiences. Users engaged in activities like home renovation or fashion discovery will now have access to more curated, shoppable content from established influencers.

Enhanced User Experience

The integration provides users with:

• Professional shopping recommendations from established influencers
• Direct links to product purchases through trusted affiliate partnerships
• Enhanced discovery of authentic, human-created content

According to Social Media Today, Pinterest's focus on shopping features has led to a 40% increase in user engagement with shoppable content.

Future Development

The program will roll out gradually over several months, with plans to expand to additional creators and content formats. This development signals Pinterest's commitment to evolving its platform while maintaining content quality and user experience.

The partnership demonstrates Pinterest's strategic focus on authentic content creation and monetization opportunities for creators while addressing the growing challenges of AI-generated content.