Meta Launches Revolutionary AI Video Transformation Tools Across Apps

Meta has unveiled powerful new AI-powered video editing capabilities in its Meta AI and Instagram's Edits apps, allowing users to completely transform their video clips using preset AI filters. The feature, launched June 11, 2025, is available in the U.S. and more than a dozen countries worldwide.

The new "Restyle" tool represents a significant advancement in artificial intelligence for business applications, enabling users to dramatically alter the context and appearance of their videos through AI understanding. This launch follows Meta's preview of these capabilities in late 2024.

Advanced Features and Capabilities

The initial rollout includes over 50 preset AI prompts that can modify 10-second video clips. Users can transform their content into various styles, including animated films, underwater scenes, and graphic novels. The technology can alter multiple elements simultaneously, including:

• Outfit appearances
• Environmental settings
• Lighting effects
• Visual styles and aesthetics

Meta AI chief Adam Mosseri notes that while these features are currently free, the company may introduce paid subscription tiers in the future to offset AI processing costs. This aligns with emerging business benefits of artificial intelligence implementation.

Technical Implementation and User Experience

The system operates through preset prompts rather than open-ended text commands, though Meta indicates that text-based editing capabilities are in development. Current transformations include options to:

• Convert videos into vintage comic book illustrations
• Add dreamy effects with pearlescent blur and soft focus
• Transform scenes into video game aesthetics with fluorescent lighting
• Modify environmental conditions and lighting

"You can turn your video into a graphic novel, and see yourself reimagined as a vintage comic book illustration," Meta explained in their announcement. The company emphasizes the tool's ability to create immersive and engaging content transformations.

Impact and Future Implications

This development could significantly influence social media content creation, similar to how Snapchat's Lenses transformed photo sharing. For small businesses implementing artificial intelligence solutions, these tools offer new opportunities for creative marketing and engagement.

How users can leverage this technology:

1. Create engaging content for social media marketing
2. Develop unique personal branding through consistent visual styles
3. Experiment with different creative expressions without advanced editing skills

The launch represents Meta's continued investment in AI-powered creative tools, positioning the company at the forefront of social media innovation while maintaining user accessibility and engagement. For more information about Meta's AI developments, visit Meta's AI Research Blog.