Pinterest Reports Strong Q1 Growth with 17M New Users and Revenue Surge

Pinterest demonstrated robust growth in Q1 2025, adding 17 million monthly active users and achieving a 16% year-over-year revenue increase to $855 million, marking its strongest user growth in five quarters.

The social discovery platform now boasts 570 million monthly active users, solidifying its position as a key destination for digital discovery and shopping inspiration. This growth demonstrates Pinterest's evolution into a powerful traffic generation platform.

Growing User Base and Demographics

Pinterest continues to strengthen its appeal among younger audiences, with Gen Z remaining its largest and fastest-growing demographic. This shift represents a significant victory for the platform, which previously struggled to attract younger users. The platform's updated discovery tools and shopping features have helped capture this crucial market segment, contributing to sustainable digital business growth strategies.

Revenue Growth and Market Expansion

While revenue growth shows promise, Pinterest faces challenges in maximizing its potential in markets outside its core regions. Despite having 80% of users outside the United States, the platform's revenue generation remains heavily dependent on U.S. and EU markets. To address this, Pinterest has partnered with adtech firm Magnite to expand its advertising reach and capabilities. For businesses looking to maximize their presence on the platform, understanding social media marketing ROI optimization techniques is crucial.

Technical Innovation and Business Development

The platform's investment in artificial intelligence has yielded positive results, particularly through its Performance+ ads and enhanced discovery tools. CEO Bill Ready highlighted these developments, stating, "Our AI advancements are helping users take action and make more intentional shopping decisions. We're driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth."

According to recent social commerce statistics from eMarketer, Pinterest's shopping-focused features are particularly effective at driving purchase decisions, with users 7x more likely to purchase products they discover on the platform.

This latest report indicates Pinterest's successful transformation into a more dynamic platform, though challenges remain in monetizing its international user base. The company's focus on AI innovation and strategic partnerships suggests continued growth potential in the social commerce space.