Meta Enhances Edits App with AI-Powered Video Effects and New Creative Tools

Meta's standalone video editing application "Edits" has received its final update of 2025, introducing advanced AI-powered effects that allow users to apply modifications to specific people or objects within video clips, among several other new features.

The update represents a significant evolution in accessible video editing technology, empowering users to create professional-looking content without specialized video editing expertise. As Meta continues to compete with rivals like ByteDance's CapCut, these innovations could reshape how creators approach video content on social platforms.

AI-Powered Object Segmentation Transforms Video Editing

The centerpiece of this update is the integration of Meta's "Segment Anything" (SAM) model, which enables sophisticated separation of objects within video frames. This technology allows Edits users to identify specific items or people and apply targeted effects that follow these elements throughout the video.

With SAM technology, users can now add blur effects, highlights, or sparkles to selected objects without affecting the rest of the frame. The precision of this object recognition system means effects move naturally with the targeted item as it moves through the video.

The update includes a particularly valuable feature for marketers: the ability to add tags to specific items within videos. These tags remain attached to the selected objects as they move on-screen, opening new possibilities for product identification, information overlays, and interactive content.

"It adds a whole new dimension to video creation, with Meta's advanced item separation providing more capacity to customize and create, without requiring specialized video editing knowledge," according to the announcement.

This capability stands out in an increasingly competitive video editing landscape, where tools that simplify complex editing tasks are highly sought after by content creators across platforms. The integration of artificial intelligence in video editing tools demonstrates how AI technology continues to transform creative industries.

Real-World Applications for Businesses

For businesses looking to enhance their social media presence, these AI-powered segmentation tools offer significant advantages:

• Product demonstrations become more dynamic with the ability to highlight specific features
• Tutorial videos gain clarity through object tagging and emphasis
• Brand storytelling benefits from more sophisticated visual treatments

This technology exemplifies how businesses can benefit from artificial intelligence applications in their marketing and content creation workflows, reducing the need for expensive professional editing services.

Expanded Creative Capabilities for Content Creators

Beyond the AI segmentation features, Meta has introduced several other enhancements to boost creative potential within the Edits app:

• Integration of public Reels into projects, facilitating reaction videos and remixes
• Enhanced Storyboards functionality for better project planning and visualization
• New title options with additional presentation styles
• 150 new sound effects to enhance audio experiences
• Special New Year's-themed font options
• Font style presets with the ability to apply different styles to specific words in captions

These additions collectively expand the app's versatility, providing creators with more tools to differentiate their content and maintain audience engagement.

The storyboard improvements are particularly noteworthy for creators who plan more complex video narratives, allowing for better visualization of the final product during the planning stages.

According to a report by Cisco, video content will account for 82% of all internet traffic by 2025, highlighting the importance of accessible video editing tools for businesses and content creators alike.

Comparative Advantage in the Market

When compared to other popular video editing applications, Edits now offers several distinct advantages:

1. Precision targeting through the SAM model exceeds the object recognition capabilities of most mobile editing apps
2. Streamlined workflow integrates complex effects that would typically require desktop editing software
3. Cross-platform integration with Meta's ecosystem provides seamless sharing options

For businesses already using practical AI applications in their operations, these new features represent another opportunity to leverage artificial intelligence for creative content production.

Potential Monetization on the Horizon

While Edits remains free for now, Meta has previously indicated that monetization may be coming. The company has "repeatedly warned that it may need to charge for access to at least some elements of Edits at some stage," likely when it believes the app has established sufficient market share compared to competitors like CapCut.

This suggests that creators currently using the app should familiarize themselves with its capabilities before potential paywalls appear. The timing of this feature-rich update could be strategically positioned to attract more users before any monetization strategy is implemented.

For businesses and marketing professionals, understanding these tools now could provide a competitive advantage in content creation capabilities, regardless of future pricing structures.

How to Use These New Features

Content creators can leverage these new capabilities in several ways:

1. Product highlighting in marketing videos: Use the object segmentation to draw attention to specific products with sparkle effects or highlighting.

2. Interactive tutorials: Apply tags to items being demonstrated or explained, making instructional content more engaging and informative.

3. Creative storytelling: Utilize the enhanced storyboard features to plan more complex narrative videos with seamless transitions between scenes.

The combination of AI-powered effects and expanded creative tools positions Edits as an increasingly sophisticated option for video content creation across Meta's family of apps, including Facebook, Instagram, and Threads.

As video continues to dominate social media engagement, these tools provide creators with new ways to stand out in crowded feeds and capture audience attention through visually distinctive content.