LinkedIn Shows Strong European Growth Amid Rising Moderation Challenges

LinkedIn reported a 14% increase in European Union users during the first half of 2025, while simultaneously experiencing significant upticks in user reports of misinformation and harassment on the platform, according to its latest EU DSA disclosure report.

The professional networking platform now serves 54.7 million monthly active users in the EU region, with an additional 213 million logged-out visits. This growth reflects LinkedIn's expanding influence in the European professional networking space, though it also highlights emerging content moderation challenges.

Regional Growth and Usage Patterns

LinkedIn's strongest growth came from smaller EU markets, with Slovenia seeing a 100% increase in active users, followed by Lithuania at 50% and Czechia at 33%. Larger EU markets averaged around 10% growth in monthly active users. For businesses looking to expand their reach, LinkedIn's Business Manager platform offers robust marketing solutions.

The report provides rare insight into LinkedIn's actual usage metrics. While the platform claims over 160 million European members, only 54.7 million are actively logging in monthly – suggesting an active usage rate of approximately 36%. This pattern, if consistent globally, would indicate LinkedIn's true active user base is closer to 432 million, rather than the frequently cited 1.2 billion member figure.

Moderation Challenges and User Safety

The platform has significantly expanded its moderation capabilities, increasing its global moderator staff by 52% since March 2024 to 1,757 personnel. With the rise in security concerns, understanding LinkedIn's security measures and protecting your professional data has become increasingly important.

The expansion comes amid growing content challenges:

• Misinformation reports increased 25% in the first half of 2025
• Harassment reports rose 33% year-over-year
• Hate speech reports grew by 12%
• Fake account reports showed an 11% increase

Platform Evolution and E-commerce Integration

As LinkedIn adapts to these challenges, the platform continues to evolve its service offerings. LinkedIn's expansion into e-commerce features represents a significant shift in how professionals can conduct business on the platform.

These increases in user reports suggest that while LinkedIn continues to grow, it faces escalating challenges in maintaining platform integrity and user safety. The report underscores LinkedIn's commitment to transparency while highlighting the growing pains associated with rapid platform expansion. As LinkedIn continues its European growth, users can expect increased focus on moderation and safety measures to address these emerging challenges.

Business professionals should maintain vigilance regarding potential fake accounts and misleading content while networking on LinkedIn. Organizations might consider implementing additional verification steps when recruiting or connecting with potential business partners through the platform. Content creators and marketers should focus on authentic engagement strategies, given the platform's increased scrutiny of artificial engagement and fake accounts.