Pinterest Expands Inclusive Creator Support Program Globally

Pinterest announced a significant expansion of its Inclusion Fund initiative that benefits business creators for 2025, broadening its reach to support creators and small businesses across 13 countries in the beauty, fashion, and lifestyle sectors. The program, celebrating its fifth anniversary, aims to boost content creation that leverages Pinterest's inclusive product features.

Driving Digital Inclusion Through Creator Support

The enhanced program represents Pinterest's commitment to fostering diversity in digital content creation. Previous participants have seen remarkable results, with Pin saves increasing by over 250% and outbound clicks growing 147 times after completing the program. These metrics demonstrate the platform's success in connecting diverse creators with engaged Pinterest audiences.

Program Evolution and Global Impact

Evolving Requirements and Global Reach

The 2025 program introduces revised eligibility criteria focusing on:

• Content creation utilizing inclusive tools like skin tone and body type ranges
• Active presence on multiple social platforms
• Commitment to program participation and skill development

The geographic expansion now includes creators from:

• North America: U.S., Canada, Mexico
• South America: Brazil, Colombia, Argentina
• Europe: U.K., Germany, France
• Asia-Pacific: India, Australia, Japan, Indonesia

Enhanced Program Benefits

Accepted participants receive specialized training and resources designed to optimize their content for Pinterest's platform. The initiative has already supported over 350 content producers since its 2021 launch, with data showing that users who engage with inclusive features save 75% more Pins than those who don't. Successful influencer partnerships have emerged from previous program cohorts.

According to the Pinterest Newsroom, the platform continues to prioritize creator success through innovative tools and resources that promote inclusive content creation.

This expansion marks a significant step in Pinterest's efforts to create a more inclusive digital marketplace while providing tangible opportunities for creators from historically marginalized communities to grow their online presence and business success.