Instagram Expands Comment Filtering Tools for Major Creators

Instagram has rolled out enhanced comment filtering capabilities for creators with over 100,000 followers, introducing new sorting options to help manage engagement on their posts more effectively. The update, announced June 1, 2025, aims to streamline interaction management for high-profile content creators on the rapidly evolving Instagram e-commerce platform.

The expansion marks a significant shift in how influential creators can interact with their audience, providing tools to prioritize and manage the often overwhelming volume of comments their content receives.

Enhanced Filtering System Overview

The enhanced filtering system introduces three main sorting options:

• Top comments: Allows creators to view comments ranked by engagement levels
• Newest first: Displays comments in chronological order
• Follower count: Sorts comments based on the commenter's following

These features complement existing filters that enable creators to view comments exclusively from followed accounts, verified users, and subscribers. For creators focused on maximizing their social media marketing return on investment, these tools provide essential engagement optimization capabilities.

Strategic Impact for Creators

The new toolset offers significant advantages for content strategy and audience engagement. Creators can now more efficiently identify and respond to high-impact comments, potentially amplifying their content's reach through strategic interaction.

"These additional elements provide more ways to engage with your top supporters and focus on key interactions," explains Andrew Hutchinson, Content and Social Media Manager at Social Media Today.

Implementation and Security Considerations

While the features offer valuable engagement management capabilities, they remain exclusive to accounts with 100,000 or more followers. This threshold requirement has sparked discussion within the creator community, particularly among smaller accounts that maintain high engagement rates despite lower follower counts.

Enhanced Security Measures

To protect creators from potential misuse of these new features, Instagram has implemented robust social media security protocols for enhanced protection. These measures ensure that comment filtering tools cannot be exploited for harmful purposes.

Strategic Applications

These filtering tools can be particularly valuable for:

• Managing high-volume comment sections more efficiently
• Identifying and engaging with key influencers in your niche
• Strengthening relationships with subscribers
• Tracking engagement patterns across different audience segments

Best Practices for Implementation

Creators should focus on:

• Establishing clear engagement priorities
• Developing systematic response strategies
• Creating guidelines for comment management
• Regular analysis of engagement metrics